Demand Generation

You are here

Webinars and Seminars

This service addresses relevant use cases of a particular solution, and is customizable to meet your particular vertical targets and go-to-market approach. Fast Lane expert facilitators work with you to tailor the message, and then deliver the webinar authoritatively, representing your organization. Awareness webinars help generate interest with your customers as they just begin to consider engaging with your organization with regards to a particular offering or solution. 

Roadshows

Our solution experts bring your solution message to your customers through a roadshow program, typically 1 day in length (business decision makers typically attend the morning session while technical decision makers typically attend the morning and the afternoon sessions). The roadshow deliveries are tailored to your customers business and technical decision-makers, focusing on connecting your solutions capabilities to common customer care-abouts and desired business outcomes. The goal is to educate multiple stakeholders, influencers and your customers about the possibilities, creating internal excitement and dialogue that can lead to furthering the sales cycle.

Test Drives

The Test Drive program is an essential component of our sales acceleration services, allowing vendors, resellers and system integrators to demonstrate the value proposition and ROI of their solutions to their key customer accounts. A Test Drive (or proof of concept event) provides technical decision makers with a deep-dive into use cases and solutions that provide a rich and rewarding learning experience. When you attend a Test Drive, we address all of your customer’s potential questions and concerns so your customers will have an appreciation of the operational and business value that can be achieved by implementing your solutions. In other words, a Test Drive is a means of closing sales through learning.


What's Stirring in the
Brains Of Our Experts

Digital Transformation Specialist

Mike Kunkle

Sales Transformation Architect

My Technology Perspective

Mike Kunkle has worked for multiple software and SaaS companies, ranging from start-ups to Fortune 25 corporations. Most recently he held the roles of Sr. Director of Sales Enablement and Sr. Director of Sales Readiness Consulting for Brainshark, a leading sales enablement technology vendor. 

Digital Transformation Specialist

David Mantica

VP Sales and Marketing

My Technology Perspective

In his early career David had experience working around WAN solutions and services including DSL, Frame Relay and ATM.  On top of the experience David did presentations, product management and marketing on Voice over IP. VoIP become David’s primary expertise and he spent a great deal of time on supporting professionals as they dealt with the ever changing standards and solutions in that space including Computer Telephony Integration issues, H.248 and H.323 (SIP).

Free Resources and Tools to help
with your Digital Transformation

Resources | Insights

Why are all the horses in the barn?

Rob Batten

Why are all the horses in the barn? I use this phrase often when working with sales management during transformational engagements.

Apr 11, 2018